Following Oreo's Super Bowl moment in 2013, all eyes were on social on the night of the big game in 2014. While we had planned content ready, we were also monitoring Twitter looking for truly relevant conversations to inject ourselves into. When JCPenney appeared to be tweeting drunk, we had our moment.
Who kkmew theis was ghiong tob e a baweball ghamle. #lowsscorinh 5_0
— JCPenney (@jcpenney) February 2, 2014
Lots of brands decided to chime in, but none had more right to than us, a light beer brand. And we wasted no time in jumping on this opportunity with a quick response that was timely, contextually relevant, and relevant to our product and responsibility messaging.
.@JCPenney We know football goes great with Coors Light, but please tweet responsibly.
— Coors Light (@CoorsLight) February 3, 2014
This tweet proved to be the most retweeted and favorited in the history of Coors Light's Twitter account. It also earned us quite a few earned media impressions.
MASHABLE
HUFFINGTON POST
ADVERTISING AGE
YAHOO! FINANCE
MARKETING LAND
CNBC
BUSINESS INSIDER
THE DAILY DOT
USA TODAY
WASHINGTON BUSINESS JOURNAL
Below is a collection of my favorite examples where we inserted Coors Light into culturally relevant events. From the notorious iPhone "Bend-gate" to popular movie premieres.
#50Shades of Silver. pic.twitter.com/1PTdbzrT6s
— Coors Light (@CoorsLight) February 13, 2015
Man, we’ve really gotta stop keeping cans in our front pocket. #BendGate pic.twitter.com/8jlt48baZa
— Coors Light (@CoorsLight) September 26, 2014
And underneath THAT label…#Crossover #Smashtacular pic.twitter.com/C3PzLtUi9Q
— Coors Light (@CoorsLight) September 29, 2014
What’s the best Coorstume? #Halloween2014 pic.twitter.com/DbtwIyrYnI
— Coors Light (@CoorsLight) October 31, 2014
Been some weird things going on around here. We recorded this last night. #Halloween2014.
https://t.co/EByhP7aqwz
— Coors Light (@CoorsLight) October 18, 2014
Read the following comic in a growly voice. #BrewAndView pic.twitter.com/GWWvWyBiKm
— Coors Light (@CoorsLight) August 22, 2014